How Close Range Marketing & SMS Marketing Related If you’re a retailer interested in cellular advertising, you’ve most probably heard about close vary advertising and SMS marketing . However, because they share a few commonalities, the proper differences between the two can also be incredibly confusing. SMS advertising is textual content message only. Automated bulk SMS messages can be sent to subscribers at precise times, or they can be sent when prompted by a subscriber’s quantity being recognized by way of set up beacons within a certain proximity to your business. Close vary advertising and marketing consists of application push-notifications, text messages and now and again emails, notifying subscribers within sure proximity of any instantaneous offers, distinct reductions or updates. It has greater consumer conduct tracking skills and can be used for a broader vary of communications. Similar to the relationship between multichannel strategy, CRM is the “bridge” that make...